Responsive web design has been highly regarded as the hottest form of web design out there. Now it looks like it’s also translating to an easy way to get more conversions on your site. Frankly it’s all about the user experience and studies are showing that users are trending towards sites with responsive designs.

“Responsive web design is a way of designing a website in such a way that the content, images and site structure provide a seamless viewing experience for users of different devices,” according to Business.

“Since April 2015, Google’s algorithm have been incorporating the mobile friendliness of a website into its ranking factors. Google essentially scans your site then rates it based on load times. If load times are horrible, or a site is not mobile friendly, it could drop in organic search results.”

Where your site shows up makes all the difference in terms of conversions. For example, you run a blog that’s written about the latest Kanye West rant, you know who else has written about it? All of the major entertainment and music blogs out there. So, of course how fast you get your story up matters, but so too does the design of your website.

No matter how quick your story is posted, it’s longevity may be lowered by the fact that your site is lacking in the responsive area. This leaves other sites with all of the conversions while you have to try to scramble for the next boost of articles.

The article states that there are four reasons why companies should consider responsive designs if they are working towards better conversions or simply trying to escape being buried in Google organic results. The reasons include: the increase of mobile usage, Google’s preference of responsive design, the fact that responsive design is more efficient and easier to manage and the blunt truth which is, “responsive website design increases conversions.”

It’s all pretty cut and dry. If you don’t want users to scurry away from your site because of horrible load times or even get buried in Google’s organic search, you might want to make the switch, it could make a world of difference.

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