MasterCard is shifting mobile banking to another level and celebrities such as “Selfish” creator Kim Kardashian might be on board with this one for sure. The company is introducing a new facial scan program that will approve online purchases making it harder for hackers to make fraudulent purchases.

“‘The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it,’ said Ajay Bhalla, who’s in charge of coming up with innovative solutions for MasterCard’s security challenges,” according to CNN Money.

“Currently, customers can set up something called ‘SecureCode,’ which requires a password when shopping online. This stops credit-card-number-stealing hackers from actually using your card on the Web. It was used in 3 billion transactions last year, the company said.”

The problems with passwords are endless. It’s already an hassle to remember passwords for e-mails and countless other websites that you have online memberships to. It’s one of the reasons Apple turned towards Apple Pay as a preferred way for their consumers to gather their payment information making it quick, simple and safe.

“To pull this off, MasterCard said it has partnered with every smartphone maker, including Apple(AAPL, Tech30), BlackBerry (BBRY, Tech30), Google (GOOGL, Tech30), Microsoft (MSFT, Tech30), and Samsung (SSNLF),” according to CNN Money. 

“The credit card company is still finalizing deals with two major banks, so it wasn’t ready to say whose customers will get this first.”

The new technology lets users choose between fingerprint I.D. and facial I.D. that might appeal with the new generation of Instagrammers.

“MasterCard’s security researchers decided blinking is the best way to prevent a thief from just holding up a picture of you and fooling the system,” said CNN Money.

The growing concern with credit card fraud is forcing companies to use new methods of confirming that credit card owners are in fact the ones making all purchases big and small.

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